![]() The trio were early employees of PayPal, which left them enriched after the company was bought by eBay. ![]() YouTube was founded by Steve Chen, Chad Hurley, and Jawed Karim. Criticism of YouTube includes the website being used to facilitate the spread of misinformation, copyright issues, routine violations of its users' privacy, enabling censorship, their guidelines and how they are implemented, and endangering child safety and wellbeing.įrom left to right: Chad Hurley, Steve Chen, and Jawed Karim, the founders of YouTube Despite all its growth and success, YouTube has been widely criticized. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Discovery have also created and expanded their corporate YouTube channels to advertise to a greater audience. Established media corporations such as Disney, Paramount, NBCUniversal, and Warner Bros. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Video categories on YouTube include music videos, video clips, news, short films, feature films, songs, documentaries, movie trailers, teasers, live streams, vlogs, and more. Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. In 2021, YouTube's annual advertising revenue increased to $28.8 billion, an increase in revenue of 9 billion from the previous year. YouTube reported revenue of $29.2 billion in 2022. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. It also offers YouTube Premium, a paid subscription option for watching content without ads. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone to offering paid content such as movies and exclusive content produced by YouTube. In October 2006, YouTube was bought by Google for $1.65 billion. ![]() As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos each day. It is owned by Google and is the second most visited website, after Google Search. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. YouTube is an American online video sharing and social media platform headquartered in San Bruno, California, United States. Python (core/API), C (through CPython), C++, Java (through Guice platform), Go, JavaScript (UI) See details on where impressions are counted below.Uploader holds copyright (standard license) Creative Commons can be selected. Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen. This data is available within a few hours of publishing your content. This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shorts). Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. This difference is because the data in the key metrics card is updated more often. Note: You may see a difference in metrics between the key metrics card and the “Impressions and how they led to watch time” report. You may also see what percentage of your impressions came from YouTube recommending your videos to viewers. Under the All tab, you can view the “Impressions and how they led to watch time” report which gives you a visual of your thumbnail’s impressions that led to views and watch time. Impressions and how they led to watch time In the Analytics section, tap VIEW MORE.Select the video you’d like to see data for.From the middle menu, tap Analytics to view a brief summary of your channel performance.View impressions and click-through-rate data Learn more tips for using impressions and click-through rate data. Find out the number of times your video thumbnails were shown on YouTube, and how those thumbnail impressions turned into views and watch time. ![]() You can use the Contenttab (or Reach tab at the video level) in YouTube Analytics to understand your video’s traffic.
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